It’s a common misconception that all video content must be long, professionally filmed, and created for a huge campaign. While it’s good to have some video content that meets those standards, we also believe that, as an organization that is active on social media, it is important to have “snackable” or “digestible” video content as well. Here, we outline everything you need to know about this type of content and its importance within your marketing strategy.
What is Snackable Content?
Snackable content is short, sweet, and extremely filling. It can be described as bite-sized nuggets of information that can quickly be consumed, understood, and shared. Snackable content can be on all sorts of platforms as well. From YouTube, to Tik Tok, to Twitter, there are so many options. Instagram and Snapchat, for instance, are perfect examples of snackable content. They’re quickly AND easily viewable on any mobile device which gives people content that is searchable, shareable, and of course, snackable
Why is it Important?
I think we can all agree on the fact that our generation does not have a lot of patience. In a world with a lot of information mixed with people who have busier schedules than ever before, it’s important to make your content effective and to the point. Content that is short, easy to digest, and able to be shared across all social media platforms is super important. On average, we keep our attention on one thing for only 8.5 seconds!
In our latest video podcast – our “vlog” – if you will, we talk through what makes content snackable. Learn how to create shorter, more digestible content pieces that not only break down, but prolong a marketing message.
3 Tips for Snackable Content
- Make it Easy to Understand: You only have a short amount of time to capture someone’s attention, so don’t try to make your video too complex with overarching ideas. Let it be simple and fun.
- Make it Relatable: An easy way to make a viral video is by making it relatable. People want to see something they can see themselves relating to. If they resonate with it, they are more likely to share it!
- Think Outside of the Box: Include other types of content with your short videos. For example, gifs, infographics, tweets, etc.
Wow, all this talk of snacks is making us hungry ….anyone?