Month to month, the average Facebook user spends 20 minutes a day on the site. That’s over 10 hours in January of 2018. Scroll through your timeline and take notice – there is a staggering amount of video content being produced and consumed. Yet you might be spend an inordinate amount of time and money producing, polishing and posting videos that aren’t effective and chew through budget. There’s an effective strategy for producing video for social media. It should be quick, it should be easily consumable and it should be disposable. Instagram and Facebook stories offer an amazing opportunity to push across video content quickly and move on. There are plenty of opportunities for customer engagement and interaction if you dedicate the time and effort. If you don’t know where to begin, let’s chat.
