Using video is essential for your marketing and communications strategies. We are in a digital age where content created for social media platforms is more important than ever. There are so many pros to using video, but we can name three particular reasons right off the bat.
One reason is that 74% of the data being transferred over the internet and downloaded is video content. That’s more than half the content online! By putting your video out there, you can reach new audiences that couldn’t be reached before.
Secondly, you have such easy access to an iPhone or a phone camera at all times. Take advantage of the stunning quality that a phone camera has. It’s easy to use and there’s no need to stress out about buying a handheld camera anymore.
Finally, attaching a video to an email or a link is a great way to keep people interested. Click-through rates increase up to 300% when there is a video present. That’s more people clicking on what you have to say, and all you had to was put in a video.
We could go on and on about the benefits of using video for content marketing, so for your next campaign consider picking up your phone and filming a video.
If you’re in Pittsburgh, if you’re thinking about using video production, here are three reasons why you should!