Learn how you and your organization can drive sales with marketing content. Pat Sehn, content strategist and one of the owners of Steady State Media, was asked by colleague, RJ Thompson from Pitt Business, to appear on his remote interview series, Talks with Thompson.
Together, RJ and Pat discuss content creation, marketing strategy, the importance of video, and career tips for marketing and communications students.
Advice For Students
After his interviews, RJ shares what he discusses with his classes at Point Park University and The University of Pittsburgh. This helps students who are still taking classes prepare for their future careers.
The part of this interview that we are most excited to share focuses on how to think more granularly about your video and marketing content. RJ and Pat tie together how marketing content ultimately drives sales within organizations. Additionally, the video explains how important thinking through marketing content really is.
Drive Sales With Marketing
As a marketer, you must communicate with your sales team. In order to create content that speaks specifically to your clients and prospects, discussions around goals are crucial. Do not create content that has no strategy behind it. If the end goal is for the content to succeed and drive sales, aim to do just that.
