The word “strategy” seems to be a pretty common vocabulary word here at Steady State Media. What exactly does “strategy” mean in this context though? How can it help you and your marketing content?
Video strategy can be determined by 3 main things:
- What messages are you trying to send?
- How are you capturing those messages?
- How are you distributing those videos?
Messaging is unique and varies from each industry. No matter what field you are in, there are countless opportunities to use videos. Any message can be communicated properly and in an entertaining way with the right type of video. By embedding a video within a normal message, you can bring people back to your website and make more revenue in the long run.
The majority of people reading this probably use videos for standard marketing posts and reasons. This can include branding, training, recruiting, etc.
In the world of video within social media and marketing, the reason for not creating video normally comes down to budget. If a company doesn’t have a budget, how would our videos be different? Would they be more elaborate? Find out in the video below.